Recently, many people are asking questions about coaching: What is coaching? Why is it becoming a trend? Is it for individuals or institutions? What are the certified organizations that provide coaching training? How can I become a certified coach?
Both individuals and institutions are
regularly confronted with a big challenge that is taking the right decision.
Taking the right decision is especially challenging in this period of time due
to the massive information available and the unlimited choices available. Thus,
choosing the right information at the right time in the right way is an uneasy
process; and, this is when a coach is most useful.
A coach enables you to unlock your creative
and deep thinking to reach an effective decision. This decision is derived from
ICF defines coaching “as partnering with
clients in a thought-provoking and creative process that inspires them to
maximize their personal and professional potential, which is particularly
important in today’s uncertain and complex environment.”
Coaching is done through a series of sessions
in which the coach uses tools and techniques that raise awareness, increase
motivation, and achieve goals.
The coaching sessions depend heavily on deep
questions and active listening in a safe environment in which there is no
judgment or direction on what to think, say, or feel; and, this is one of the
main reasons that coaching leads to exceptional and long term results.
Coaching is based on the idea that each person
is the greatest expert of his/her life. Each person contains all the answers,
tools, and creativity within and all that is required is a Coach to facilitate
the process of raising awareness and understanding.
The coach enables the client to identify the
aspired goals, how to achieve them, and ways to improve. This is done through
active listening and deep questions that lead the client to determine the
effective steps to achieve the desired outcomes. The coach provides the support
required for the client to build a practical action plan that contains the
steps required to transfer dreams into reality.
With this, the client is inspired to enhance
his/her future in both professional and personal life. In addition, the client
improves the leadership skills and unbound the power within.
There are two main types of coaching:
coaching focuses on personal aspects such as family relationship,
education, career, or health related matters
coaching works with business owners to build an effective team, improve
performance, and achieve company or project goals.
Related: Internal and External Coaching
The coach starts the session by building a
rapport with the client and giving a brief introduction about coaching and what
is expected throughout the session. Then, the coach starts asking questions to
determine the client goals, the necessary steps to achieve, and the challenges
In many cases, the client feels confused and
puzzled on where and how to start. Not to worry! The certified coach is skilled
in asking the right questions that reveal the answers within. The deep conversation
with the coach in all that is related to the goal will facilitate the process,
as if your goal is a puzzle and your answers it the guidelines no how to sovle
It is advisable that the client attends several
coaching sessions in order for the coach to provide the support needed to
achieve the desired outcome. This will increase the client’s level of
motivation and commitment to take the required actions compared to if you were
alone in the process. Attending a number of sessions will allow you to discuss
any challenges that you might face while trying to achieve the goal and to
identify the available resources to overcome.
You should start by searching for a certified
training center in your city/area. A certified training center means that it
abides by the rules and regulations of the international organizations for
coaching. This is to ensure that you are trained by a certified expert who is
recognized internationally in order for you to be a certified coach.
It is important to note that many people
attend expensive training programs in coaching and were surprised afterwards
that the training center is not certified. The received certification from such
training programs is not recognized or accepted internationally.
You can start by searching under organizations
such as Associations for Coaching and Intentional Coach Federation (ICF) to
locate the certified training centers and the certified coaches.
You may use the below links to assist you:
And we are honored to inform you that Octarium
is certified from both organizations
Octarium is the first Saudi specialized center
to be officially accredited by the largest international organizations to
provide coaching services. Our team contains exceptional coaches who are
professionals in providing coaching services to individuals and businesses. We
facilitate change in society.
Finally, remember these two quotes from the
most famous people:
Bill Gates (Founder of Microsoft Company)
said: “Everyone needs a coach”
Eric Schmidt (former CEO of Google Company) said: “Every famous athlete, every famous performer, has somebody who’s a coach to give them perspective”